How to View & Manage Your Ads Campaign

Google Ads is a bit like a super-powered tool for those who are looking to boost their online presence. It operates on a pay-per-click basis, which means you only pay when potential customers click on your ad. Imagine it as a way to showcase your services right at the top of Google's search results when people are searching for the services you provide.

Now, picture Google Ads Campaigns as your specialized toolkits. These campaigns help you organize your ads into groups that match your specific goals. 

Similarly, Meta (Facebook) Ads operate on a cost-per-impression basis, meaning you pay for every 1,000 impressions your ad receives. Meta Ads are ideal for increasing brand awareness and reaching a broad audience on Facebook and Instagram. You can target specific demographics, interests, and behaviors to ensure your ads reach the right people.

At Voolt, we've made it incredibly simple for small business owners like you to see and manage your Google Ads and Meta Ads campaigns. Our platform takes care of everything from setting up the campaigns to managing them. 

Navigation to Marketing

After successfully starting your ads campaigns with Voolt Marketing, you can navigate to the Marketing Interface with the options to view and manage ads.

View Your Marketing Dashboard

After accessing Voolt Marketing, you can observe details on these parameters of your ads campaign:

• Total Visits: It shows the total visits your website received.
• Total Leads: The number of leads you received. Lead is someone who filled out the Contact Us form or Called you and is in the Leads section.
• Cost per Lead: It measures the cost incurred by you for acquiring a potential customer lead. It represents the amount of money spent on marketing divided by the number of leads generated.
• Conversion Rate: The number of conversions you achieve, divided by the total number of visitors to your website, multiplied by 100 to get the conversion percentage. A high CVR indicates that a larger percentage of website visitors are taking the desired action and vice versa.
• Balance: The remaining balance from the budget added to your account. To learn more about how Voolt charges you, click here.
• Pause/Resume Campaign: You can choose to pause your current campaigns or resume if they are paused.