Marketing Analytics
This section of the analytics measures manages and analyses the marketing performance of your website through the metrics as explained in the table below:
| Names | Description |
| Cost | Cost or charges to advertise your website (per month in $). |
| Clicks | This counts the number of times the users have clicked on an ad to reach out to your website. |
| Voolt Leads | Website visitors who came to your website and turned into actual leads. |
| Cost Per Lead | This is the marketing cost to acquire a lead. |
| Conversion Rate | The number of conversions you achieve, divided by the total number of visitors to your website, multiplied by 100 to get the conversion percentage. |
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