How Do I Pay For The Ads?

At Voolt, we provide advertising services through Google Ads and Meta Ads. Our marketing team selects the most suitable platform based on best practices for promoting your specific services.

To get started with Voolt Marketing, you need to top up your account with the initial budget amount specified in your chosen plan. Your balance will then be deducted based on the CPC (Google Ads) or impressions (Meta Ads) as your ads run. This ensures you have complete control over your spending and can track the effectiveness of your campaigns through our intuitive dashboard.

Google Ads: Cost Per Click (CPC)

Google Ads operates on a pay-per-click (PPC) basis. This means you only pay when potential customers click on your ad. Here's how it works:

1. Ad Display: Your ad appears at the top of Google's search results when people search for services related to your business.
2. Click: A user clicks on your ad.
3. Charge: You are charged for that click. The cost per click varies based on factors like keyword competition and the ad's relevance.

Meta Ads: Impressions

Meta Ads, on the other hand, charge based on impressions. An impression is counted each time your ad is shown to 1,000 people. Here's the process:

1. Ad Display: Your ad is displayed on Facebook or Instagram feeds.
2. Impression: Each time 1,000 people see your ad, it counts as 1,000 impressions.
3. Charge: You pay for every 1,000 impressions your ad receives.